Verified by Beauty Undercover

Be Salon @ Wheelock Place

Where To Find Them

Hair, to us, isn't just a one-time affair but a journey we want to walk with you for the long haul. We will do whatever it takes to earn your trust and help you be the person you want to be.

Sham
Founder of Be Salon

Overview

Sham Adam has long paved a path for himself in the hair industry as one of the most capable hairstylists in Singapore. He went on the build his own space, Be Salon.

Since 2017, Be Salon has successfully made a name for itself, independent of Sham. In fact, all stylists at Be Salon @ Millenia Walk have their own loyal following and speciality.

With its success came a need for more space to create, so Be Salon @ Wheelock Place has arrived. Born with the same vision in mind — giving you the most elevated style without you balking at the price — and an equally skillful team, we can assure you that you will not be disappointed.

Here's what Be Salon promises to provide, regardless of which salon branch you visit:

1. Diversified global hairstylists

Enter a realm of highly qualified stylists with unique individual strengths, skills, and even origins (Korea, Taiwan, Malaysia, Singapore).

2. Decades of experience

We are talking 10-24 years of experience in hairdressing — for each individual stylists, not in total ;)

3. No junior/senior stylists

No shade to stylists at all, but Be Salon aims to offer top-tier services to their clientele, which means you'll be attended by Directors, Associate Directors, and Leading Stylists only.

4. Knowing and understanding your needs

Focus heavily on consultation session to understand needs before giving recommendations

5. It's a science

The highly experienced team isn't just equipped with superb hands-on skills and the eyes for beauty/details, but is also knowledgeable about hair science. With this trifecta, you can confidently achieve whatever your hair desires.

6. No hard selling or packages

Be Salon prides itself on providing honest services. This is why you'll never find hard selling here, ever. And while there isn't anything wrong with packages, Be Salon prefers to let their customers pay per service rather than fork out hundreds or thousands at once. So when you're here, you can trust that you and your budget are taken care of.

Members' Privileges

Membership Fee: Free (for standard tier), $19 (for Silver Tier and above)

Perks for Standard Tier

  • Earn 3% cashback for every hair service
  • Invite a friend and earn EXTRA 5% discount for your next visit (up to 10%)
  • Redeem scalp care treatment instantly whenever you post on Facebook/Instagram and tag @besalonsg

Perks for Silver Tier

  • Enjoy 10% savings on all regular hair services
  • Celebrate your birthday with 28% off all hair services for the entire month
  • Enjoy 20% savings for group visits. Bring a new friend or visit with another Silver/Black/Gold member and ALL of you can enjoy savings together!

Perks for Black Tier

  • Enjoy 15% savings on all regular hair services
  • Celebrate your birthday with 28% off all hair services for the entire month
  • Enjoy 20% savings for group visits. Bring a new friend or visit with another Silver/Black/Gold member and ALL of you can enjoy savings together!

Perks for Platinum Tier

  • Enjoy 20% savings on all regular hair services
  • Celebrate your birthday with 28% off all hair services for the entire month
  • Enjoy 20% savings for group visits. Bring a new friend or visit with another Silver/Black/Gold member and ALL of you can enjoy savings together!

Featured In

Loves

  • Brilliant hairdressing dexterity by Sham and the rest of the team, especially in the areas of hair colours, keratin treatments and texture control
  • Great bob haircut and Korean perm for men and women
  • Sincere personal service by all stylists
  • Elegant and spacious salon decor
  • No hard selling ever

Not-So-Happy-With

  • Stylists may have to attend to more than one customer at one time

What Other People Say

Loving It
2
Happy
So-so
Discontented
Disappointed

ggam

November 07, 2023

great service

recommend! (Review approved by Beauty Undercover)

This review represents the subjective opinion of the Beauty Undercover reviewer and not of Beauty Undercover.

Annie

November 07, 2023

Queenie is a Fantastic hairdresser

Review for Queenie

Six years ago, I saw an Eurasian girl with a beautiful hairstyle on the street. I hurried up and asked for the name and phone number of her hairstylist. That’s how I get to know Queenie. Words cannot express how grateful I am for the wonderful job Queenie did on my hair all these years. Thank you for taking the time to make sure everything was perfect with my hair, Queenie. You really went above and beyond to accommodate my requests. I appreciate all your hard work in making me look stunning! :) (Review approved by Beauty Undercover)

This review represents the subjective opinion of the Beauty Undercover reviewer and not of Beauty Undercover.